Comic Books Return to Walmart.
[Little Rock, AR|February 10, 2020] Led by Walmart, collectible comic books are making their way back to mass-market retail. Allegiance Arts & Entertainment, a new Arkansas-based company, united fan-favorite creators from top global publishers to create original comics. Their four flagship titles arrive on May 5th at the Allegiance Arts display in the Walmart entertainment section.
Allegiance Arts' mission is to bring top-quality comics to an underserved audience.
“Heroic journeys are part of our storytelling DNA,” says Mitch Breitweiser, comic book veteran and co-founder of Allegiance Arts. “But new comics have mostly been absent from mass-market retail.” According to Breitweiser, trusted content and timeless stories are key to bringing this traditional American art form back to Walmart and filling a void in the market at a time when comic book content is more popular than ever.
The mission of Allegiance Arts attracted a star-studded team of creators. With credits including industry staples Spider-Man, Batman, and Catwoman—to name a few—as well as blockbuster movies, Allegiance Arts boasts a team of immensely talented veterans of comics, animation, and film.
For passionate creators, bringing a new lineup of original titles to mass retail is an opportunity to break ground in a new era of comics. With four flagship titles, there will be something for every kind of reader, from long-time collectors to new generations of fans.
U.S. Marshal Bass Reeves packs Western-style action-adventure into the story of the first black U.S. marshal of the Indian Territories, a bigger-than-life figure whose remarkable legend is made all the more impressive for being true.
Fantasy-adventure Norah’s Saga follows book-smart high school outcast, Norah, who must find her inner warrior to face-off with Norse gods and monsters that stand between her and home.
The Futurists brings 19th-century adventure to the 21st century, as three desperate and dangerous foes race against time and each other to escape a curse and seize control of their fates.
Finally, Red Rooster delivers classic detective thrills set in a Dust Bowl-era story of masked vigilantes, mystery, and redemption.
The adventure begins May 5 in the entertainment section of U.S. Walmarts at the distinctive Allegiance Arts & Entertainment bookstand. With new episodes arriving regularly, and an expanding catalog of titles, limitless adventure awaits.
Allegiance Arts & Entertainment is an Arkansas-based company founded by comic industry veterans Mitch and Elizabeth Breitweiser, and Arkansas businessman David Martin. Follow them on social media @AllegianceArts or visit allegiancearts.com.
Allegiance Arts & Entertainment
Discover a Hero in Every One.
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